Aerin Lauder, the granddaughter of cosmetics icon Estée Lauder, has garnered praise for her personal style, her business savvy and her dedication to philanthropy. All of these characteristics will serve her well when she launches the recently-announced AERIN brand of luxury beauty, home and lifestyle products in 2012.

As a lover of the arts and active philanthropist, Lauder serves on the Education Committee for the Board of Trustees at the Metropolitan Museum of Art and is a member of the International Committee of the Museum of Modern Art. She is also actively involved in the Neue Gallerie, a museum founded in 2001 dedicated to German and Austrian art from the early 20th Century.

She will continue to consult for Estée Lauder as a Style and Image Director and will remain a board member. Just as she is pursuing other licensing deals for her product lines, she will partner with the brand to launch her cosmetics line. While many are familiar with Lauder’s accomplishments to date, she is sure to make a long-lasting impact on our industry for years to come.