Last year an online magazine made its debut. It’s called Lonny, named for the founders’ two favorite cities: London and New York. Lonny is formatted like a print magazine, but the online format allows for many interactive features that take the traditional notion of reading a magazine to the next level. editorial content and advertisements are all hyperlinked to other sites on the web, allowing shoppers one-click access to the products they see in the magazine.

Lonny is a labor of love for its founders, editor Michelle Adams and photographer Patrick Cline, and people are taking notice. Readership of the bimonthly magazine is growing exponentially: since October 2009 the three issues have attracted more than 460,000 readers from around the world and 22.3 million individual page views.

The online format allows for extended editorial content, which means more photos and more detail about projects and people featured in the magazine. Recent editorial features have included the makeover of a 1744 Connecticut home, a style profile of two identical New York apartments interpreted by sisters with two distinct design styles, and a profile of up-and-coming design talent Ryan Korban.

“We want every single page to be exciting, beautiful and inspiring, and most of all accessible,” says Michelle about the process of creating the magazine, “Our team has an absolute ball creating each issue and we really try to put ourselves in our readers shoes and think ‘what would they like to see in this room,’ or ‘what story would inspire them?’ We love to support up-and-coming designers as well as to highlight our favorite products and design ideas from known manufacturers.”

To experience Lonny for yourself, visit http://www.lonnymag.com