There is a lot of talk about the perfect color. How do you choose the perfect color? What do the experts say? As the head of product development for the Kravet and Lee Jofa brands, I’ve spent my career looking for the perfect color. We make choices every year and every season based on balance, sensory appeal and more. We rely on input from trend forecasters to tell us what they think will be the hottest colors for the upcoming year. We go to Maison & Objet, High Point Market, Proposte and others in search of new vendors and new colors and textures to bring to our customers.
After 27 years in the business, I’ve laid eyes on millions if not billions of colors, and I can confidently say there is no such thing as the perfect color. Choosing colors for your home is a deeply personal experience, one that is influenced by so many factors. In what part of the world do you live? In which time of year or season are you looking? What inspires you?
The choices are overwhelming. You can search the world and scour global trend reports and not reach a solution that works for your specific needs and taste level. Between Kravet and Lee Jofa, we offer our customers myriad fabric options in the hope that you will find that one color that makes you the happiest. The truth is, the perfect color is in the eye of the beholder.
Scott Kravet is the Principal and head of product development for Kravet and Lee Jofa.